Car Safety

Travel

21 May 2025

Silver Cross wins two Red Dot Awards!

By Hamish McPhillips

Silver Cross has proudly secured two prestigious Red Dot Product Design awards, reaffirming its dedication to innovation and design excellence.

An international jury awarded the new Silver Cross Glide Plus 360 lie-flat infant carrier and Approach Plus 360 toddler car seat, setting a new benchmark in car seat design. Launching this May, both best-in-class 360° spin, reclining car seats deliver unrivalled safety and outstanding comfort for families on the go.

What is Red Dot?

Recognised internationally, Red Dot is one of the world’s most prestigious design awards, highlighting exceptional product design.

Phil Taylor, Silver Cross’ Design Director said: “We are extremely honoured to be recognised by the renowned Red Dot award for our product design. These awards are the result of Silver Cross’s unique design philosophy and are a global endorsement of our design leadership, sending a strong message to consumers that Silver Cross continues to set the standard in nursery and baby products.”

One base; two from-birth car seats

Glide Plus 360, a lie-flat infant carrier, and Approach Plus 360, with its market-leading recline, launch a new generation of Silver Cross car seats.

Both seats are uniquely and beautifully crafted with naturally soft, temperature regulating bamboo fabric, breathable waffle jersey, and inbuilt seat ventilation for added airflow.

They are compatible with the new Silver Cross Base Plus 360, featuring a 360° spin that makes loading and unloading your child effortless.

Glide Plus 360 

Suitable from birth to 13kg/approx. 18 months, Glide Plus 360 is a lie-flat infant carrier that transports newborns in the optimal travel position from their first journey home. With a 5-position headrest and newborn insert crafted from natural bamboo, it provides exceptional comfort and support through each stage of a baby’s development.

Key Features:

•    Lie-flat recline for optimum comfort
•    Effortless spin with the Silver Cross Base Plus 360
•    Triple layer side impact protection with shock absorbing technology
•    Inbuilt seat ventilation
•    EasyFit sprung harness and adjustable inserts  
•    Extendable UPF50+ hood
•    Compatible with pushchairs from Silver Cross and other brands 

Approach Plus 360 

Approach Plus 360 is a multi-stage car seat suitable from newborn to 19.5kg (approx. 4 years). With a market leading inner seat recline system, it offers the most comfortable travel position from day one and throughout your child’s early years.

Key Features:

•    Best in class seat recline for optimum travel posture
•    Effortless 360° spin with the Silver Cross Base Plus 360
•    Integrated side impact protection with shock absorbing technology
•    Inbuilt seat ventilation
•    EasyFit sprung harness and adjustable inserts
•    10 adjustable headrest heights for comfort
•    Extendable UPF50+ hood

Base Plus 360

Compatible with both Glide Plus 360 and Approach Plus 360, Base Plus 360 has a 360° spin that makes loading and unloading your child effortless.

For added safety, the AgeLock rotation switch ensures your child is always travelling in the correct position. This switch can be activated to lock the car seat into either rear-facing or forward-facing mode, depending on your child's age.

Equipped with ISOFIX connectors and support leg, the Base Plus 360 ensures a secure and stable fit in your vehicle.

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About the author

Hamish McPhillips

Hamish McPhillips is the Head of Car Safety at Silver Cross, with over a decade of experience in the design, testing and manufacture of child car seats. Hamish has a passion for engineering, starting his career as a test engineer, initially conducting crash testing for formula one cars. This lead to a focus in child car seats - even though the occupants are smaller the safety principles and engineering behind them are similar. Joining Silver Cross in 2018, Hamish has led the development of our market-leading car seat range, achieving best in class ADAC results and some exciting product firsts along the way.

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