Parenthood is an adventure – and we’re here for the ride.
When you choose Silver Cross, you're choosing more than just a product. You're joining a global community that puts families first. We’ll be by your side every step of the way with our range of dedicated services to support you through every special moment – so you can focus on the moments that matter.
This is the start of your Silver Cross story.
Crafted with care, built to last
Silver Cross was established by William Wilson in Yorkshire, England, in 1877. So, with almost 150 years’ experience, you could say we know what we’re talking about. Our industry-leading team combines intuitive design, expert craftsmanship and beautiful detail into every item that carries the Silver Cross brand. You can trust in us to provide you with quality that lasts – there truly isn’t anything else like us on the market.
Smart features, made for real life
Our premium products are thoughtfully designed with features you might not even know you needed – all to make parents’ lives that little bit easier. From strollers that fold with one hand and stand on their own, to car seats with 360° rotation and sprung harness systems, every detail is crafted with you in mind.
We’ll always by your side
When parenting gets tough – because we know it sometimes does – our online communities and parenting platform, The Edit, will always be here to support you on the journey ahead. We’ll guide you through the whirlwind of parenthood with care and clarity.
Our promise to you
For added peace of mind, every Silver Cross pram, stroller, car seat and piece of furniture is protected by our three-year warranty. And when your pram needs a little extra TLC, our premium valet and service options are here to help.
Our ‘Service’ includes a six-step safety check by our specialist team, covering the harness, wheels and brakes, along with minor repairs and a re-lubrication of key components like the handle, seat and folding mechanism.
Choose our ‘Valet’ for a full 14-step clean and refresh – including a chassis polish, wheel and brake clean, leatherette care and a full steam and sanitisation of all fabrics. It’s everything you need to keep your Silver Cross pram looking and feeling its best. To book your valet and service, click here.
Giving back
Through our partnership with Baby Basics – the UK’s largest network of baby banks, we are able to provide nursery and baby products to families in need. Our customers can also choose to donate their Silver Cross pram or stroller to be distributed by Baby Basics after a full service and valet free of charge from Silver Cross. Find out more here.
