Our Story
Born in 1877, Silver Cross has been part of the family for almost 150 years. Founded by William Wilson in Yorkshire, England, Silver Cross products combine intuitive design, expert craftsmanship and beautiful detail, and to this day continue to be designed in the heart of Yorkshire.
Parenthood is an adventure, and we’re here for the ride. With years of experience, we’ll be by your side through it all. Our thoughtful products, pregnancy and parenting destination, The Edit, and specialist team will make your journey easier, so you can embrace the moments that matter.
The modern original
Our products are the result of over a century of great British engineering and innovation. We’re the modern original. Staying true to the principles William Wilson established in 1877. Uncompromising quality, meticulous craftsmanship, unsurpassed safety and forward-thinking design.
At home everywhere
We believe in families – of all shapes, sizes and dynamics. Our base is still Yorkshire, England, but our brand is worldwide. It’s at home everywhere. Millions of parents have chosen Silver Cross, and that makes us proud.
Our values
Like all families, we have values we stand by.
Crafted with care
Details are the difference. And we’re committed to our craft. We are design-obsessed, creating inspiring, quality pieces that are recognised around the world. We make sustainable choices to support the future of the next generation.
Trusted by millions
Trust in us to provide you with a product that never makes compromises. It’s more than just a purchase. It’s a milestone. A new chapter. It reflects your sense of style. Our commitment to you goes beyond safety and comfort. With years of experience, we bring the wisdom parents need for the journey ahead.
Loved from day one
A household name for almost 150 years. Our products are passed down through the generations – even in the Royal Family. We make everything that little bit easier so you can enjoy the moments that matter. We make parents even more proud.