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The Edit

The place for parents to be

How to style your bump

5

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Olivia Bowen’s Silver Cross nursery

3

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Our parenting journey

7

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Mama’s made it!

3

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behind the desing: Muslin swaddles

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Rise by Tinie

Tailor your pram to suit your family’s needs with our range of bundles, designed to make parenting easier.

Coast Dream i-Size & Base Bundle

Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls

Tide & Accessory Pack Bundle

Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.

Tide, Dream i-Size & Accessory Pack Bundle

Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...

Tide, Dream i-Size, Base & Accessory Pack Bundle

Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...

Wave & Dream i-Size Ultimate Pack Bundle

Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray

Wave & Dream i-Size Travel Pack Bundle

Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier

Reef Earth, First Bed Folding Carrycot & Dream i-Size Ultimate Pack Bundle

Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray

Reef Earth, First Bed Folding Carrycot & Dream i-Size Travel Pack Bundle

Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack

Dune, First Bed Carrycot & Dream i-Size Ultimate Pack Bundle

Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray

Dune, First Bed Carrycot & Dream i-Size Travel Pack Bundle

Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.

Dune, Compact Folding Carrycot & Dream i-Size Ultimate Pack Bundle

Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray

Dune, Compact Folding Carrycot & Dream i-Size Travel Pack Bundle

Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier

Whether you’re walking city streets or catching a flight, there’s a Silver Cross stroller to suit every moment and milestone.

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For everyday strolls with a one hand fold

Zest

Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.

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Pregnancy pillow: Behind the design

Cushion your bump in comfort

Categories   Product Guides

The Edit

From pregnancy to postpartum, our pregnancy pillow offers targeted support and lasting comfort as your body changes shape.

We caught up with product designer Ashley on the pillow’s benefits, uses and inspiration.

Shop: Pregnancy pillow

What inspired you to design a pregnancy pillow? 

When my partner was expecting our son, she tried a range of pregnancy pillows which all had the same problem – they didn’t offer the support she needed and therefore struggled to find relief from aches and pains as she progressed in her pregnancy. I already made a variety of bedding products, so took it upon myself to create my own version. 

I researched the market and tested lots of products and discovered many of the more affordable options didn’t offer any support, looked garish in their appearance and, most shockingly, didn’t meet lots of standard safety and fire regulations. 

It took months of research and development to source a material that provided the right amount of support, could bounce back into shape and met the highest safety standards as well as being kind to skin. After sourcing over 20 fabrics and fibre options, we found an OEKO-TEX® STANDARD 100 certified filling that was perfect. It’s hypoallergenic and breathable whilst offering maximum and lasting comfort.  

We wanted to create something special that’s not only comfortable, but looks great in the modern home too. That’s why we opted for a soft, organic cotton cover with a piped edge for a more premium and timeless look that fits seamlessly into any space, rather than standing out. The pregnancy pillow’s cover can also be easily removed and is machine washable at 30°C when accident or spills happen. 

Shop: Pregnancy pillow

What support does the pillow offer? 

The best thing about the pillow is its flexibility. Whether you’re pregnant, feeding or simply struggling with aches and pains, the pillow offers targeted support from the front and back for your neck, back, shoulders, hips, pelvis, knees and bump – as well as doubling up as a regular pillow. We’ve heard from customers who have used our pillow through pregnancy and beyond in a variety of different ways thanks to its unique and flexible design. 

How can it be used? 

The pregnancy pillow’s flexible design can be used in so many ways to suit your every need. Use during the night to support your growing bump by aligning your pelvis to lessen the weight on your pressure points, to prop yourself up whilst sitting watching TV, or fold the legs for extra comfort when nursing and holding baby. 

Lots of customers used our pregnancy pillow throughout their pregnancy and are now using in postpartum and beyond. This pillow isn’t just for pregnancy. It’s an investment piece that’s proven to help with the aches and pains we all experience – pregnant or not. It’s designed to last by using luxurious materials that live up to everyday use. 

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