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06 Jun 2025

Cove: A change in direction

By Geri Ross

Cove is our all-new travel system, engineered for the smoothest ride yet.

Combining cutting-edge features with effortless style, it’s the ultimate pushchair for parents looking for both fashion and function. The Edit sat down with Lead Designer Geri to learn more on this exciting new launch.

What was the inspiration behind Cove.

Cove represents a bold new chapter for Silver Cross – a change in direction that puts real-life parenting needs at the heart of our design philosophy. Our goal was simple: to create a pram that ticks every box, with no compromises on style or function.

The result is Cove – a complete package that brings together performance and elegance. Whether you’re navigating urban streets or exploring countryside trails, Cove adapts to your lifestyle, offering freedom without compromise.

Does Cove include any new features?

Cove is packed with thoughtful features designed to make life easier for parents — and it adapts with your child’s growth to ensure lasting safety and comfort.

Engineered with innovative RideTech™ wheel technology, Cove’s supersized wheels and independent suspension deliver smooth, responsive, and durable performance across all terrains. Whether you're navigating city streets or country paths, you’ll enjoy a bump-free, comfortable ride on every adventure.

Cove is the first pushchair of its kind to feature a multi-height elevation system, allowing you to adjust the carrycot, pushchair seat, or car seat to three different positions. This increases parent-child interaction and offers improved accessibility dependent on your height. Alongside seat elevation, Cove’s adjustable sun canopy and seat backrest also feature three height settings. This ensures ample space and complete comfort at every stage of their development.

The overnight sleep approved carrycot features brand-new styling that offers climate-control comfort for your little one. With a panoramic mesh panel, extendable UPF50+ sun hood and airflow ventilation, your child will be content in every season.

With 10kg of storage, Cove is the perfect companion for family days out, giving you plenty of space for all of your essentials. 

Tell us about the new colours that are showcased on Cove.

Cove showcases five new colours – Maple, Pewter, Damson, Champagne and Onyx. The palette includes a colour for everyone – whether you’d like to make a statement or prefer more muted tones.

Damson: Deep, rich Damson is the perfect berry hue, elevated by chocolate ganache leatherette and bronzed copper accents.
 
Maple: Maple is warm and sumptuous, creating an inviting aesthetic perfectly finished with nutty pecan accents and glimmers of bronzed copper.
 
Champagne: Soft and elegant, Champagne’s golden undertones are complemented by the warmth of pecan and bronzed copper details.
 
Pewter: Pewter is tranquil and balanced, with undertones of natural green and calming blue enriched by ganache touches and bronze copper finishes.
 
Onyx: A sleek all-black palette, Onyx is smooth and sophisticated, with trims of black chrome highlighting the design’s contours.

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About the author

Geri Ross

Geri Ross is a Senior Fabric Designer at Silver Cross, working with the wider fabrics team on the development and creation of innovative products across the range.

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